Sweid One visibility plan across Dubai, Riyadh and Singapore.
A one-month, high-impact campaign architecture designed around financial districts, premium commuter flows and business decision moments.
One clear buying architecture, not a list of units.
The proposal is packaged by market so the client understands the strategic role of each location and the combined commercial ask.
Dubai
DIFC / DWTC plus DMCC, combining in-station commuter frequency with district-level visibility.
Core packageKAFD, Riyadh
Ten roadside sites around the premium business district, split by immediate proximity and wider connecting movement.
Core packageSingapore
Bundled mall, city-centre, airport and transport placements delivered as one market extension.
US$74k add-on
Frequency where people commute. Status where business decisions happen.
Metro environments create repeated contact at arrival and departure. Roadside and district formats add stature, context and location authority. The package combines both rather than relying on one media type.
Own the business commute into Dubai’s finance and exhibition spine.
Platform screen walls
Waiting-zone presence for repeated exposure during station dwell and peak commuter move.
Rides, steps and slides
Escalator, stair and travelator routes create larger-format visual movement between levels.
Access doors
External and entrance visibility for pedestrians and metro users entering the station.
Direct contextual visibility beside Sweid One’s home market.
DMCC gives the campaign a natural brand-location link: the office proposition is seen by tenants, prospects, visitors and daily commuters moving through the district.
In-station only: selected for proximity, dwell and movement.
No in-train or off-platform filler. The Metro layer is built from in-station media that sits in the path of business commuters.
Ticket gates + groundies
Concourse choke-points at entry and exit.
Hops / screen walls
Platform waiting-zone panels.
Rides / steps / slides
Movement paths between levels.
Access doors
Station and pod entrance visibility.
Repeated business commuter exposure across the month.
Dubai Metro provides city-scale commuter frequency, while the district focus narrows the media into locations relevant to flexible offices, private offices and decision-makers.
Client-facing audience figures should be treated as planning estimates until final station mix, availability and campaign dates are confirmed.
Full Sweid One DMCC Metro wrap.
This is not part of the US$200k core package. It should be presented as a separate premium domination route for clients who want maximum DMCC station ownership.
High-impact presence at the centre of Saudi business growth.
KAFD is positioned as the premium Riyadh business district. The OOH plan focuses on high-visibility roadside proximity and repeated exposure across decision-maker movement.
Ten sites in proximity, packaged into one clear Riyadh offer.
Clean format explanation: no mockups over source imagery.
The media is shown as format references only, with the campaign offer built around the requested KAFD proximity split.
Digital roadside
impact
Large double-sided digital presence for high-status approach routes.
Close-range pedestrian and traffic visibility
Vertical digital units suited to sidewalks, traffic lights and close-up viewing.
Static + digital
roadside face
Mixed format support where long-view visibility and message variation are required.
Six immediate sites build local ownership; four wider sites extend the route.
The campaign should not feel like scattered inventory. It should read as a controlled business-district circuit: close-to-district presence first, supported by connecting-route reinforcement.
Planning figures for the one-month KAFD roadside package.
Figures below are modelled planning estimates intended for client understanding and will be validated against final booked sites and dates.
What is included in the Riyadh package.
Premium retail, CBD, airport and transport visibility in one bundled market offer.
This section converts the supplied rate-card information into a simple client-facing package rather than exposing individual line-item rates.
Six placement environments packaged as one market extension.
Built to combine premium retail, city-centre professional movement, airport visibility and transport-route reinforcement.
A city extension built around affluent retail, business and travel movement.
The Singapore add-on complements Dubai and Riyadh by placing the brand in high-quality environments where international executives, premium shoppers and mobile professionals are already moving.
A simple market-by-market proposal the client can understand.
All pricing below is positioned as one-month campaign investment, excluding any optional upgrade unless stated.
Approve the core Dubai + KAFD package, then decide whether Singapore is a regional extension or phase two.
The proposal is deliberately simple: own priority business districts first, then add Singapore as a premium cross-market layer.