30-Day Premium OOH Visibility Plan

Own the commute. Own the district.

A curated Dubai + Riyadh media strategy for Sweid One, built across DIFC / DWTC, DMCC and KAFD.

Total campaign investment: circa US$200,000

The strategic idea

Three business districts. One premium presence.

The campaign is not a list of billboards. It is a bundled visibility architecture: metro dwell, district arrival, and high-impact landmark presence working together for one month.

The plan is packaged by location and outcome, so the campaign is judged by business-district impact rather than disconnected unit placements.

30-day campaign architecture

Recommended allocation for a US$200k commitment

36%

DIFC / DWTC

In-station metro formats around World Trade Centre, Emirates Towers and Financial Centre, supported by high-impact business district presence.

US$72k

31%

DMCC / JLT

DMCC metro and JLT commuter flow, amplified with supplied Sweid One station and exterior visual dominance.

US$62k

33%

KAFD / Riyadh

Saudi financial-district roadside proximity package around The Executive Centre KAFD locations and key approach routes.

US$66k

US$200,000One-month media, production management, implementation coordination and reporting framework. Optional DMCC full metro wrap is priced separately at US$197,700.

Optional flagship add-on

DMCC full metro wrap

US$197,700separate one-month offering

This is a landmark ownership layer for DMCC: a full Sweid One presence on the metro exterior environment, built to make the brand feel permanent, premium and unavoidable.

It should remain separate from the US$200k three-district campaign, so the core proposal stays clean while the client has a clear premium upgrade path.

Core packageDIFC / DWTC + DMCC / JLT + KAFD media mix

UpgradeFull DMCC metro wrap, quoted separately at US$197,700

Sweid One DMCC full metro wrap optional add-on

Audience confidence

Built around measurable footfall, profiled audiences and conservative OTS modelling

RTA metro scale

RTA reports real-time audience measurement and smart targeting, with age and gender segmentation available across in-station digital environments.

76.4Msample audience members / 30 active days

57.2Mprofiled audience members

Indicative campaign impact

For this 30-day package, we model only selected business-district exposure rather than claiming the full Dubai Metro network audience.

7.8M – 10.2M

potential viewed ad opportunities across DIFC / DWTC, DMCC and KAFD.

Core audience: 25–54 professionals, business owners, executives, investors, regional visitors, event attendees and high-income residents.

Location 01

DIFC / DWTC Area

Business commute, events, finance, hospitality and corporate decision-makers concentrated around the Red Line business spine.

Recommended media role

Metro: World Trade Centre, Emirates Towers and Financial Centre in-station visibility.

High impact: key business-district arterial presence around DIFC / Sheikh Zayed Road / DWTC event flow.

Message objective: premium office credibility, tour bookings and high-status recall among corporate audiences.

3.1M–4.0M30-day potential OTS

DIFC / DWTC metro layer

In-station formats only — built for arrival, dwell and decision moments

**Access / entrance doors**dominant arrival branding

**Ticket gates + floor graphics**conversion-path proximity

**Hops / screen walls**platform dwell visibility

**LV wraps / elevators**large-format concourse impact

**Rides, steps, slides**movement-path takeover

**Illuminated / landscapes**premium static reinforcement

DIFC / DWTC audience rationale

Designed to reach business intent, not casual awareness.

Who sees it

Finance, legal, consulting, real estate, technology, event attendees, international business travellers and premium hospitality traffic.

Why it matters

DIFC / DWTC audiences are more likely to understand private office value, meeting-space quality and prestige-led location choices.

Frequency logic

Repeated exposure across station entry, ticketing, platform dwell and surrounding high-impact routes creates memory before office-search moments.

Estimated demographic emphasis70% working-age professionals60%+ male skew in profiled metro samplepremium income / corporate travel overlay

Location 02

DMCC / JLT

The DMCC recommendation uses the supplied Sweid One station visuals as the proof of concept: strong black-and-gold creative in the exact environment where business commuters enter, wait and exit.

2.2M–2.8M30-day potential OTSmodelled

DMCCRed Line stationtarget anchor

JLTbusiness + residential catchmentdaily repetition

DMCC media plan

Station ownership + exterior landmark reinforcement

Recommended 30-day mix

Metro layer: DMCC in-station dominance using access doors, platform screen walls / Hops, escalator / travelator movement routes and concourse media.

High-impact layer: exterior / pod presence and JLT-facing large-format creative to create prestige and navigation recall.

Reason to believe: RTA identifies station dominance as multiple media types distributed through the station to increase visibility and reach to all commuters.

Dubai combined package

DIFC / DWTC + DMCC gives Sweid One both sides of Dubai’s business journey

DIFC / DWTCCorporate finance, government-facing events, hospitality, global meetings.

DMCC / JLTDaily business owners, SMEs, regional companies, residential-professional audience.

Dubai business coverageHigh-status recall across two distinct but complementary office markets.

Dubai subtotal: US$134kIntegrated 30-day visibility across two commercial districts, with creative consistency and a simple outcome-led investment structure.

Riyadh · KSA · premium business district

KAFD. High-tech visibility at the centre of business.

A dedicated one-month Saudi chapter around The Executive Centre's KAFD footprint — designed to create stature, repetition and proximity to executive decision-makers.

2TEC KAFD locations
Building 2.08 + 3.09

10in proximity
(3 x double-sided faces)

30days
KAFD business-district layer

The Executive Centre · KAFD footprint

Two confirmed locations anchor the media plan.

The KAFD package is built around the actual TEC footprint first, then expands outward to capture the traffic feeding those destinations.

KAFD · Location 01 $KAFD Building 2.08 context$

KAFD Building 2.08

Levels 1–5 · King Abdullah Financial District, Riyadh. A multi-level TEC business centre in the heart of the district.

KAFD · Location 02 The Executive Centre KAFD workspace context

KAFD Building 3.09

Level 7 · District 3 · King Abdullah Financial District, Riyadh. A second TEC anchor within the same executive ecosystem.

Premium KAFD roadside OOH treatment with Riyadh landmark skyline

Illustrative creative treatment · immediate proximity environment · KAFD

01 / Immediate proximity

6 sites closest to the decision zone.

This is the highest-weighted layer: repeated roadside visibility around the two TEC locations, focused on office-bound traffic, executive arrivals and daily business movement.

6in immediate proximity

3 xdouble-sided faces within the 10-site package

Package wording: 10 in proximity (3 x double-sided faces) · 6 in immediate proximity · 4 in wider connecting route.

02 / Wider connecting route

4 additional sites extend the KAFD footprint.

The second layer reinforces visibility before audiences reach the core TEC zone. It turns the KAFD plan into a sequence of exposures rather than a single-board moment.

KAFD is accessed via major district routes including Northern Ring Road, King Fahd Road and Thumama Road. Final media positions remain subject to inventory confirmation; the commercial proposition remains a single 10-site, one-month KAFD package.

Wider connecting route

Reinforces traffic before the immediate office perimeter and improves continuity of the KAFD presence.

Total KAFD proposition

Bundled as one premium business-district package rather than individually shoppable standalone units.

30 days

One-month campaign logic throughout the Saudi chapter, aligned with the Dubai offer and the overall circa-US$200k core investment.

The US$200k case

Not a media buy. A regional business-district launch layer.

US$200,00030-day integrated campaign investment

Estimated CPM on potential viewed opportunities: US$20–26, with the value concentrated in hard-to-reach business audiences rather than broad consumer volume.

What the spend buys:

Visibility in three business districts across two countries.
Multiple touchpoints per commuter journey: entrance, concourse, platform, exterior and district approach.
Premium creative consistency with a black-and-gold Sweid One brand system.
One consolidated package focused on total campaign outcome.

Creative recommendation

Use one premium visual language across every market

Arrival

Simple, legible message at entrances: prestige, productivity, book a tour.

Dwell

Use platform / waiting time to communicate office quality, location and privacy.

Landmark

Large-format black-and-gold exterior creative creates stature and memorability.

Recommended message hierarchy: Sweid One logo → “Prestigious Spaces. Productive Minds.” → location cue → book a tour / QR.

Recommendation

Approve the 30-day, three-district package.

Sweid One becomes visible in the places where premium office decisions are made: Dubai’s financial and free-zone corridors, and Riyadh’s flagship financial district.

Core package: DIFC / DWTC + DMCC + KAFD · circa US$200,000